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And when we smell pheromones, what we're actually smelling is how diverse someone's immune system is compared to our own," Barreto explained, matter-of-factly. So we're smelling each other, trying to figure out who is the best person to mate with," she continued. It's smelling someone's pheromones from across the room, and your brain says, 'Oh my Gosh, that's the most perfect pheromone profile I've ever smelled in my entire life.I love them.'" When someone swabs their cheek with a Pheramor kit, the lab Mirza and Barreto work with isolates and scans 11 genes, which scientists have linked to factors for attraction.The first question out of Asma Mirza's mouth when she makes a new acquaintance these days is, "Are you single?" If she gets a yes, the 27-year-old CEO quickly follows up with a request to swab the inside of her new friend's cheek, in hopes it will help them find true love."All the research shows that initial attraction through your genetics is what will get two people together," Mirza said."But what fulfills a longtime relationship is commonalities.As of now, the three co-founders are trying to reach a critical mass of users - hence Mirza's proclivity to swab everyone in arm's reach.While they'd like to tackle world domination in the future, the co-founders are currently focused on hitting the 3,000-member mark, which is all it will take to create a viable sample size to officially launch in Houston.
"Scientists can actually predict who's attracted to whom," Barreto explained.Mirza and Baretto brought him on as Pheramor's third co-founder, putting him in charge of developing an algorithm for their idea.DATING STUDY: The art of conversation on a first date Mirza and Barreto are optimistic about their endeavor, but it's not a sure thing."It has to do with your pheromones." And the genes that control those ever-important pheromones can be analyzed through a simple cheek swab.Barreto first learned this as a sophomore in college, during a genetics class at Drew University in New Jersey.