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Shares of IAC/Inter Active Corp, the majority owner of Match, also fell 11%.
On Facebook's dating service, people will be able to browse events and groups related to their interests, such as upcoming concerts or groups for runners.
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By providing a range of services in one place, the company becomes even more indispensable in people's lives.Investors in other online dating platforms appear spooked by Facebook's move into the space.Shares of Match Group -- the parent company of dating platforms like Tinder, and OKCupid -- plunged as much as 22% on Tuesday afternoon following the news.And, of course, in doing so it also maintains its dominance over competitors, whether established or potential.Before introducing dating, Facebook created Marketplace, where people can browse items for sale nearby, in a bid to compete with Craigslist and e Bay.